Last night I was going through my e-mails and I saw this group discussion on LinkedIn. I check this out regularly because in some cases they have useful information. The topic of this particular discussion revolved around marketing. Every writer knows marketing can be difficult and a new skill each must learn to endeavor through. Now, the person who initiated the topic might have had a good thought, but it wasn’t a good idea. The topic regarded overloading audiences with information about your book/product. Here’s the problem with that and most people agreed. Throwing information about your book/product out there for everyone to see loses momentum. First of all, you don’t want to target everyone because your book/product is not made for everyone. There are a ton of books out there that talk about picking your target audience. In other words, who is the book/product made for? For example, my book series “Dark Road” is intended for Young Adults age 15/16 to adults in their mid to late twenties. This is only the start of my target audience. I would break this down further by altering my target to young adult women age 15/16 to adult women in their mid to late twenties. I could continue to break this down by including those who attend, are attending, or attended college. I could even go further by referencing race, ethnicity, or even financial status. Some of this I think isn’t necessary, but most of it is. It’s important to know who you are trying to sell to because that is going to determine your marketing strategy.
Let me give you another example. Just recently I hit over 500 likes on Facebook. This should be a momentous occasion, something I can offer a quick celebration to, but there is a reason why I didn’t automatically jump for joy. Over 300 of these are what we call paid-for-likes. This means that I paid Facebook to advertise for me and they generated likes. Unfortunately, I notice how well these paid-for-likes work when I post something on my page that no one or very few respond to. This might seem a little redundant, but think about it this way. These likes I got are not necessarily from my target audience because Facebook floods the market with my page information. As I get these likes, I wonder: Why do they like my page? What about my page attracted them? Some of my initial beliefs had to do with the fact that I openly displayed my tattoos. I thought better of this simply because tattoos are no longer as taboo as they used to be. So I changed my background picture. Now, I have done this a multitude of times. The picture I currently display is below (designed by Freaky Deaky Designs).
Long before this was placed, I turned off the advertisement part for Facebook and decided it was just time I depend on myself. I believe that it is the best way to generate real marketing as long as you know who your audience is and that is the most important factor.